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<aside> 🧱 Hi, I'm Brick Blair.

I'm an indie singer-songwriter who has been making music for many years but only recently started to take its marketing and promotion seriously. In 2021 I released my first song commercially, launched a website, played a live show in an off-Broadway theater, and kicked off a multi-step campaign with video, text, motion graphics, and other elements. I am now in the middle of executing on a long-term plan.

In the spirit of just another indie musician trying to figure out this problem for the first time, I am sharing my approach. I am a novice on most things discussed here and look forward to learning from those of you with more experience and expertise.

🎸 Spotify 🌐 Website 🤳 IG 📧 Email ⬇️  Permalink

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Contents


🤷🏽‍♀️  01  So, What's Our Problem?

🧠 02 My Five Realizations

🧪 03 Let's Experiment: The Methodology

🧱   04 In Practice: On the Zooms

The Method


Step One. Select a Song

Step Two. Identify Song Comps

Step Three. Create and Export a Song Comp Playlist

Step Four. Analyze the Data

Step Five. Make Song Brand Selections

Step Six. Target Playlists Based on Song Comps

Step Seven. Translate your Song Brand Selections Across Platforms

<aside> 🧱 Here is a video where I walk through this content on Zoom with Hansson and some other indie artists.

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Song Genre Classification Presentation-Brick Blair.mp4

01. So, What's Our Problem? 🤷🏽‍♀️